2011年4月19日 星期二

Voyage d’Hermes


























Created by Jean-Claude Ellena. Hermes launched Voyage d’Hermes in 2010.
This is a unisex perfume that takes you to another place. The advertising is quite interesting, there are no human in it, and just a horse and a dove represent the freedom of travelling. The perfume is both feminine and masculine which is described as woody, fresh and musky.


The bottle design is spectacular, classic and subtly modern high teck. It's design as 
for people to take it to travel; a convenient design.


The advertising video shows a bird flying towards the horse and then running in the sea, to the canyon, the dove represents a woman with hands showing and the horse represent the back of a man. 
This advertising shows freedom and the spirit of unisex perfume.


Looking at so many perfume advertising, this one by Hermes is my favorite compared to other.

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